Breakthrough Branding: How Smart Entrepreneurs And Intrapreneurs Transform A Small Idea Into A Big Brand

Breakthrough Branding: How Smart Entrepreneurs And Intrapreneurs Transform A Small Idea Into A Big Brand

Author: Catherine Kaputa

Pages: 296

Category: Marketing

E-book file-sizes: 3.55 - 12.21 Mb

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From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon

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