Brand Mascots: And Other Marketing Animals
Stephen Brown, Sharon Ponsonby-McCabe
Author: Peter G. Northouse
Category: Business & Finance
E-book file-sizes: 5.89 - 20.26 Mb
Bundle the Print Version of Peter G. Northouse’s Leadership: Theory and Practice Seventh Edition with the Interactive eBook for FREE! Peter G. Northouse, Leadership: Theory and Practice, Seventh Edition Translated into 12 different languages and used in 89 countries, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn. Peter G. Northouse uses a consistent format for each chapter, allowing students to compare the various theories. Each chapter includes three case studies that provide students with practical examples of the theories discussed. Adopted at more than 1,000 colleges, universities, and institutions worldwide, Leadership: Theory and Practice provides readers with a user-friendly account of a wide range of leadership research in a clear, concise, and interesting manner. This dynamic Interactive eBook goes way beyond highlighting and note-taking! Your students can read their mobile-friendly eBook anywhere, anytime with easy access across desktop, smartphone, and tablet devices. Using the VitalSource Bookshelf® platform, students can download the book to a personal computer and read it offline, share notes and highlights with instructors and classmates who are using the same eBook, and “follow” friends and instructors as they make their own notes and highlights. By simply clicking on icons in the eBook, your students can experience a broad array of integrated multimedia resources including engaging video and audio, as well as access to relevant academic and professional articles.Your students save when you bundle the print version with the interactive eBook edition. Use bundle ISBN 978-1-5063-0528-8. Please contact your Sales Representative for more information.
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