Heavyweight Marketing: Knockout Strategies For Building Champion Brands

Heavyweight Marketing: Knockout Strategies For Building Champion Brands

Author: Nikolas Allen

Pages: 384

Category: Marketing

E-book file-sizes: 4.61 - 15.86 Mb

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Attention Entrepreneurs and Small Business Owners: Is your business a 98-lb. weakling? Do competitors kick sand in your face? Then muscle up your marketing and transform your brand into a champion! Step in the ring with Heavyweight Marketing and discover potent, practical strategies that will help you build a distinctive brand bold enough to knock out your customers - and your competitors! The book is filled with rich stories, examples, anecdotes and case studies directly from author Nikolas Allen's recent 3-year stint running marketing consulting company, BAM! Small Biz Consulting.Allen's brisk writing style is chock full of keen insights, irreverent opinions and a healthy dose of pop culture references making this modern marketing manual both essential - and fun - to read. Follow the author's real-world client examples as you learn to: Define and articulate your unique brand value Create meaningful marketing messages Identify and engage your ideal audience Determine your optimal tools and tactics Produce dynamic marketing that packs a punch Build a truly distinctive small business brand Punch your way out of the crowded, cookie-cutter landscape of typical small business marketing and turn YOUR brand into a champion with Heavyweight Marketing.

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