Marketing: An Introduction (10th Edition)
Gary Armstrong, Philip Kotler
Author: Michael R Guerin
E-book file-sizes: 2.04 - 7.02 Mb
Are you satisfied with the amount of leads your insurance agency website generates for your agency each month? If not then this book is for you. After all, there are concrete reasons why your website fails to perform the way you want, or need, it to. And even if you do get a handful of leads each month and want to improve your results then this book is for you as well. After all, online lead generation depends on 3 factors working together that will transform any static website into a web marketing SYSTEM that will attract the right audience, pre-qualify your visitors, and then move them from total stranger to prospect and possible client. In other words, to get more leads you need to attract the right traffic, get them to stick on your website, address their wants and needs, and then ask them to take the next step with you. Does that make sense to you? So what is the “secret sauce” that can transform a static, seemingly dead website into a lead generation machine? What is it that will get a total stranger, someone you’ve never met and who has most likely never heard of you or your agency to “raise their hand” and take the next step with you, i.e. call your office, send you an email or complete a web-form on your site? It comes down to knowing and addressing 3 key factors for online success. And then identifying any possible obstacles or flaws to your lead flow until you begin to see consistent results. This is the ONE breakthrough that changes everything. So what are those 3 factors? In a nutshell it comes down to: getting the right traffic, having the right web design to appeal to your target audience, and then using the right language (i.e. website copy) to appeal to their wants and needs and then ask them to take the next step with you, i.e. become a lead.
The E-Book How to Get More Leads from Your Insurance Agency Website by Michael R Guerin is available at the next formats: fb2, pdf, mobi.