The Mom Inventors Handbook: How To Turn Your Great Idea Into The Next Big Thing
Author: Michiel Maandag, Liisa Puolakka
E-book file-sizes: 1.9 - 6.54 Mb
This is the first illustrated no-nonsense book for anyone, who wants to create a winning brand without drowning in theory. “Few marketing and brand strategy books offer the insights in such a simple and direct format.” - David Placek, founder, Lexicon Branding (creators of BlackBerry, Swiffer, Sonos) More than ever you need an original and distinctive brand. But how do you create a good name, a good logo and a recognizable category so that everyone understands what you are selling? In The only brand book you will ever need you read everything you need to know - fast. - Fast forward the success of your brand in a couple of hours - Grasp the key concepts of branding with the help of quirky illustrations - Find out what start-up books don’t tell youMichiel Maandag is a brand advisor and founder at monday brand advisory, Helsinki. He has invented unique and highly effective methods to help create winning brands. Liisa Puolakka is a director of design research and strategy at ChauhanStudio, London. She is former head of Nokia’s global brand identity. Reviews: “Invaluable!” - Holly Grainger, founder, scooTow Ltd “A must-read for any start-up crew and not a bad refresher for more mature organisations either.” - Matias Myllyrinne, CEO, Remedy Entertainment (creators of Max Payne) “A superb job of simplifying the complex and misunderstood world of how to brand your business.” - Keith Pardy, investor & consultant, former CMO & Head of Brand at Coca-Cola, Nokia, BlackBerry “This book is easy to read, clear and simple. I just love that. The best advice to any brand is to be simple: and you do that brilliantly.” - Blanca Juti, Chief Brand Officer, Rovio Entertainment (creators of Angry Birds)
The E-Book The only brand book you will ever need: to start, run and grow your business by Michiel Maandag, Liisa Puolakka is available at the next formats: fb2, pdf, mobi.