The Theory Of Entrepreneurship: Creating And Sustaining Entrepreneurial Value

The Theory Of Entrepreneurship: Creating And Sustaining Entrepreneurial Value

Author: Ramona K. Zachary, Chandra S. Mishra

Pages: 256

Category: Business Development

E-book file-sizes: 3.07 - 10.56 Mb

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Just over 100 years ago, Joseph A. Schumpeter published Theorie, which, along with his other works, has shaped the field of entrepreneurship. Since then, so little research has examined the interiors of the entrepreneurial experiences and its processes. Today's treatments of entrepreneurship often consist of a cadre of disparate and discipline-based conceptual and theoretical discourse that offers their particular value and contributions. In this pivotal new work, renowned entrepreneurship scholars Zachary and Mishra challenge researchers to expand and recast the approaches and tools to fully grasp the unruly and understudied process that is entrepreneurship.The Theory of Entrepreneurship examines the interiors of the entrepreneurial value creation process, and offers a new unified and comprehensive theory to afford empirical investigations as well as delineate a broader view of the entrepreneurial contextual milieu. The theory is a two-stage value creation through internalization—a 'Nail It' stage and a 'Scale It' stage—where each stage of internalization has source, a value lever, a feedback process, a value multiplier, and a value-added output. This title is necessary reading for all entrepreneurship scholars and classrooms.

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